Field guide · Marketing Solutions + Sales Navigator · DACH · B2B
Dimi, everything you need before 2 October.
Campaign Manager from zero, every abbreviation and metric with its formula, the strategies LinkedIn itself teaches clients, Sales Navigator, the DACH rules, a client playbook, flashcards and a 40-question practice exam. One chapter a day, in order.
Quick links
9-day planNine days, three tasks a day, tick as you go.
ticked
Cheat sheetEvery number that can be asked, on one screen. Printable.
Practice exam40 scenario questions in exam style, with a per-topic score.
Flashcards53 cards. Say if you knew it; replay the ones you missed.
CalculatorType any campaign's numbers, see every metric and the funnel.
Glossary A–Z105 terms and abbreviations, searchable.
Read in order
chapters read. The day tag matches the plan.
- 02LinkedIn in numbersLinkedIn sells four things. You sell two of them — ads through Campaign Manager and Sales…Day 1
- 03Tour & hierarchyCampaign Manager is the free tool where ads are built. Three levels: Campaign (a folder)…Day 1
- 04Objectives → formatsChoose the objective first. It decides which formats you may use, how LinkedIn bids and…Day 2
- 05Ad formats & specsThree families: in the feed (Sponsored Content), in the inbox (Sponsored Messaging), and…Day 2
- 06Targeting & audiencesLinkedIn targets on what members say about their own jobs. Build audiences of 50k+ from…Day 3
- 07Budget & biddingIt is an auction: highest bid × relevance score wins and pays just enough to beat the…Day 4
- 08Measurement & trackingFour layers: tag the site, click to define conversions, send server events, connect the…Day 4
- 09Lead Gen FormsForms pre-filled from the member's profile, opened inside LinkedIn. Fewer typed fields…Day 5
- 10Metrics & formulasEvery metric is a count, a rate (count ÷ count) or a cost (spend ÷ count). Name the type…Day 5
- 11CalculatorType the numbers from any campaign report and see every metric plus the funnel. Use it to…Day 5
- 12BenchmarksLinkedIn has the most expensive CPM in social and the most precise B2B targeting. Sell…Day 5
- 13Famous frameworksOnly about 5% of buyers are in the market at any moment. Brand ads build memory in the…Day 6
- 14Sales NavigatorA per-seat search-and-outreach tool for salespeople. Three tiers; InMail credits; intent…Day 7
- 15DACH & EU specificsInbox ads only reach opted-in members, Groups targeting is gone, GDPR shapes every…Day 7
- 16Client playbookSeven discovery questions, seven objections with answers, a 30-minute QBR skeleton and a…Day 8
- 17Being excellentKnow your numbers cold, own outcomes not activity, multi-thread every account, become the…Day 8
The exam
60questions, 60 minutes (Marketing Labs certification format)
75%pass mark — 45 of 60 correct
3attempts allowed; certificate valid 2 years
3tracks: Fundamentals · Marketing Strategy · Content & Creative
Internal onboarding assessments follow the same material as the public LinkedIn Marketing Labs courses. Do the free Fundamentals + Marketing Strategy learning paths there (≈5 h each) alongside this guide — the exam questions are scenario-based, so the vocabulary here is what turns a scenario into an answer.
How to use this site
- Read one chapter per study slot (20–40 min). Press Mark as read at the end of it and tick the plan; progress is saved on this device.
- After each chapter, run the matching flashcards (filter by topic).
- Day 8–9: take the practice exam twice. Anything under 75% → reread that chapter.
- Two days before the exam, read the Cheat sheet until every number feels boring.